If your business plan is to “wing it” - then you don’t have a reliable way to get clients, get paid, and grow into your potential.
If your business plan is to “wing it” - then you don’t have a reliable way to get clients, get paid, and grow into your potential.
hot take for real estate agents:
That’s exactly why I built the Market Authority 3-System Method, a proven framework for real estate agents who are ready to create predictable leads, deliver a referral-worthy client journey, and run their business with clarity and control.
This isn’t surface-level coaching or one-size-fits-all scripts. It’s the exact strategy I’ve used to help 600+ agents turn inconsistent sales into steady, scalable growth in any market.
In this 30 minute call, I’ll help you map your next best move so you can finally run your business, without it running you.
It would be awesome to wake up each day, knowing EXACTLY what to do, who to speak to (and what to SAY)...while your real estate biz grows with ease.
But instead? Every day you wake up and feel...stuck.
You're not asking for the world, just a real, sustainable way to elevate your business without the constant hustle that leaves you drained.
You're not running a business if you're starting over after every deal closes.
You're stuck at the mercy of the market.
trust me when I say, there is a better way.
Are you ready?
Are you ready?
Kick confusion to the curb and grab a daily plan that actually makes sense. Just picture it: Your business getting a total makeover in just six months.
Have actual clarity for pulling in leads and turning them into happy clients, all while doing what you love most — selling homes and crafting lasting relationships.
Open your calendar to see it packed with appointments you’re excited about. And oh, look — is that the listing of your dreams popping up in your inbox? Yep, it sure is!
Hold the master key (ha) to a booming business, minus the endless grind and guesswork. Because let’s be real, you’re too dedicated to let clunky tactics drag you down.
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Imagine being able to...
With a done-for-you blueprint in hand, your business will flourish—without the guesswork and constant hustle.
Annie F. - TX
"I actually have a pipeline now. I'm not just waiting for opportunities to fall in my lap. I’m out there creating them, and I know there’s still so much room to grow."
Meg w. - Ca
"When I joined MAA I truly felt LOST. I woke up each day with no idea what to do. I MAA, and suddenly I had a plan and the confidence to follow it. I doubled my closings in one year!"
Ariana g. - fl
"I used to throw out random marketing and hope something stuck. MAA helped me define my audience, find my groove with long-form video, and map out exactly how clients move through my sales pipeline. I doubled my business without getting overwhelmed!"
What if I told you that the majority of real estate agents are only tapping into a fraction of their potential market? With the right tools and strategies, we can ALL have the freedom and flexibility we got into real estate for.
This is not just about selling more homes; it’s about becoming a pivotal part of your clients' lives, creating lasting relationships, and building a business that endures and adapts through any market condition.
Market Authority Academy gives you the ready-to-implement marketing plans, client sequences, workflows and processes that make this easy.
When I became a real estate agent, I became OBSESSED with figuring out what actually works for a modern real estate business.
Everything You Need for A Thriving Real Estate Business
introducing...
I’ve taken everything I’ve learned, tested, and proven in my own real estate business, plus what’s worked for hundreds of agents I’ve coached, and built it into one powerful, step-by-step program.
The Market Authority Academy gives you the exact systems, tools, and strategies to:
Over 650 agents (and counting!) have used these methods to take their business to the next level. Now it’s your turn.
The Market Authority Academy gives you the exact systems, tools, and strategies to:
- Generate consistent, high-quality leads
- Deliver an unforgettable client experience
- Streamline your business for growth
Over 650 agents (and counting!) have used these methods to take their business to the next level. Now it’s your turn.
No fluff. No guesswork. The Market Authority Academy gives you a 7-Module, step-by-step plan to master the foundations of a profitable real estate business and actually put them into action.
- Get more deals on repeat – Learn exactly who to talk to, what to say, and follow a proven 12-month marketing plan that keeps referrals and closings rolling in.
- Deliver a “WOW” client experience – Use our before-, during-, and after-transaction systems to earn raving fans who send you business for years.
- Free up your time – Streamline your daily workflow so you can juggle all the hats, delegate confidently, and work smarter — not longer.
Join Small Group calls led by Stefanie herself, and surround yourself with the WARMEST community, so you never feel like you’re figuring it out alone.
- Live Q&A Calls – Ask your biggest questions and get answers in real time.
- Hot Seat Coaching – Get personalized feedback on your unique challenges.
- Monthly Deep-Dive Workshops – Learn proven strategies on topics like negotiations, client conversions, and closing deals.
Here's What You'll Get
The Blueprint - Your Roadmap to Results
Weekly Coaching Calls
Join an engaged, supportive, and incredibly warm community of real estate pros from all across the US and Canada, all sharing insights, advice, and success stories.
- An extremely active referral network with opportunities in nearly every market
- Collaborative problem-solving sessions, making overcoming common challenges a group effort.
- Access to exclusive resources shared within the community, from checklists to templates, helping you implement what you learn.
A Thriving Community
"When I first got licensed I was doing a little bit of reinventing the wheel. When I joined MAA, it felt like going through college to learn what I needed to get great in real estate — without the guesswork!" - Katelyn H.
"When I joined, I was in a tailspin about what my brand should be. The Brand Builder module completely grounded me – now I have a clear direction and consistent message, which is showing up in my marketing and referrals." – Meg W.
"When I joined, I was in a tailspin about what my brand should be. The Brand Builder module completely grounded me – now I have a clear direction and consistent message, which is showing up in my marketing and referrals." – Meg W.
"My business is much more organized thanks to the systems Stefanie helped me implement. The coaching calls give me step-by-step direction so I never feel like I’m guessing what to do next." – Dee W.
"I love that I can bring my specific challenges to the calls and leave with a concrete plan. It’s like having a personalized roadmap every single week." – Karen S.
"I love that I can bring my specific challenges to the calls and leave with a concrete plan. It’s like having a personalized roadmap every single week." – Karen S.
Real Estate Agents who have implemented this program with ease, confidence and clarity
THIS IS NOT JUST THEORY.
On average, our agents more than 2x their closings within 12 months of finishing the program
650+
2X
BY THE NUMBERS
You can see real, tangible results (like dream clients finding YOU) within 90 days of implementing the work
90
Whether you are looking to grow a team, or just manage your solo business with more ease and profitability, this stuff WORKS when you do the work.
BOOK YOUR strategy call NOW TO GET THE PARTY STARTED!
A year from now you will have wished you started today....
let's chat!
I am not here to just sell something if I don't believe 100% it will solve your problems. We start every new coaching relationship off with a totally confidential call where I can learn more about your business, help you map out the plan, then discuss whether MAA is right in helping you.
Many of our members see their closings double within their first 12 months inside the Market Authority Academy.*
Let’s put that in perspective:
If you close 12 deals a year right now and your average commission is $10,000, that’s $120,000/year.
Doubling your closings could mean $240,000/year — a difference of $120,000 in the next 12 months.
Every month you delay building proven systems, you could be missing out on thousands in potential revenue — plus the time, energy, and momentum that come from running your business with a clear plan.
What's the real cost of waiting?
*Individual results vary and are not guaranteed. These examples are based on averages from our client base and are provided for illustrative purposes only.
...which means we don't work with just anyone.
To respect your time (and mine) we start with a strategy call. This is a 100% confidential zoom call with Stefanie where we dive into your biggest challenges, and map out your next steps. We have a strict no-pressure sales strategy, so I promise it will be the most productive 30 minutes of your week whether you join or not.
Spaces are limited, so submitting your call booking today is key. Let's begin with clarity and purpose.
i treat your business like my own...
let's chat!
I'm Stefanie Lugo, your coach!
I’m the OG Systems Gal, the REALTOR® and coach behind the Market Authority Academy. With over a decade in real estate, I’ve been right there in the trenches, figuring out what actually works (and what’s just noise) so you don’t have to.
Over the years, my proven systems have helped agents double — often even triple — their deals while finding that elusive sweet spot of income and work-life balance they thought wasn’t possible.
Inside the Academy, I’m handing you the keys to the kingdom: the exact strategies, templates, and processes that have transformed my business and the businesses of countless other agents. This isn’t about scraping by in real estate. It’s about building a business you own — not one that owns you.
Ready to take your seat at the table with top producers and finally run your business on your terms? Let’s make it happen.
and just who am I?
650+
Real estate agents coached
$100mil+
Residential real estate sales in Arizona
10
Years full time in real estate (+ counting!)
Top 1%
Real estate production along with husband Bryce
"Keep it simple, keep it significant."
- Stefanie lugo
This is for you if:
You're driven and dedicated, but feel like you're constantly battling to stand out in the crowded real estate market.
YOU'RE NOT LOOKING FOR a longterm solution, just a quick fix.
You crave a mentor who can provide clear, actionable steps—not just motivational speeches.
YOU'RE NOT WILLING TO DO THE WORK, be resourceful, or be curious to new (proven) ways to grow
You're ready to invest in yourself and your business, understanding that growth requires not just time and effort but also the right strategies and support.
It's probably not for you if...
You are just looking for someone to show you how to use instagram
("and can you post for me, too??" no. the answer is no.)
I don’t think I have time for this??
The beauty of the Market Authority Academy is its flexibility. Designed for busy professionals, you can work through the modules at your own pace and get direct access to Stefanie for support. Plus, the time you invest now will save you countless hours in the future by streamlining and organizing your business.
Others have asked...
How long do I get access to the program materials?
Once you enroll, you'll have lifetime access to the course materials, including any future updates. This means you can revisit the content and continue to learn and grow at no additional cost.
Can I sign up anytime?
Enrollment for the Market Authority Academy is open! But hurry - to keep the intimate group setting cozy, we cap the number of agents we bring on each month.
What kind of support is offered?
Our participants receive unparalleled support through 2X/weekly coaching calls, an active and supportive community forum, and direct access to Stefanie for personalized advice and feedback.
I'm not sure about group coaching. Why is it considered a superpower at the Market Authority Academy?
There’s something powerful about navigating challenges together. In our group setting, you’ll find immediate support, encouragement, and solutions from peers who understand exactly what you’re going through.
I'm a team leader looking to grow my team/offer more support.
Cool! Stefanie has tons of experience helping team leaders (small and mid-sized) become more efficient, and offers group rates in select situations. Book your application call to learn more.
What if I don't have a large social media following—will I be missing out?
Not at all. The strategies taught in the Academy do not rely on the size of your social media following. We focus on building your brand and authority through proven marketing, networking, and client relationship strategies that work regardless of your online following.
I have more questions—how can I get in touch?
Email us at Hello@StefanieLugo.com and we will be happy to assist!
At this point, it comes down to this: What's a thriving, predictable real estate business worth to you?
If you’re here, you’re ready for more — but something keeps getting in the way. Maybe it’s the market. Maybe it’s the endless juggling act. Or maybe it’s the fact that you’ve been trying to figure it all out in bits and pieces, hoping something finally clicks.
Here’s the truth: waiting costs you. Our average agent doubles their closings within 12 months. That’s not just growth — that’s tens of thousands (or more) in potential income you’re losing every month you put this off.
The Market Authority Academy is the shortcut to the long game. It’s a proven blueprint, built for agents who want:
You could keep piecing together free tips and hoping for different results. Or you could plug into the exact system that’s helped agents like you create predictable growth, regain control of their time, and finally enjoy the business they’ve been chasing.
📌 Don’t let another year pass wishing you’d started sooner. Every month you wait, you’re leaving deals (and income) on the table. Let’s fix that — now.
- Clear, step-by-step strategies that actually work in today’s market.
- A coach in your corner who’s done it before — and will walk you through every step.
- A supportive community that pushes you, answers questions, and keeps you accountable.
You could keep piecing together free tips and hoping for different results. Or you could plug into the exact system that’s helped agents like you create predictable growth, regain control of their time, and finally enjoy the business they’ve been chasing.
📌 Don’t let another year pass wishing you’d started sooner. Every month you wait, you’re leaving deals (and income) on the table. Let’s fix that — now.
Establishing those habits that you know will change everything...
Building a system that works SMARTER...
Attracting your dream clients and get paid consistently...
Building a dream team that will ensure your continued growth and more time to do what you love...
Creating and sustaining processes and systems for added efficiency and profitability...
Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life...
If you want this to be the year that you *finally* commit to:
start here!
email us
Still on the Fence?
let's do this
Send the Market Authority Team an email for any questions that have you hung up on booking a call. We're here to help.