If your business plan is to “wing it” - then you don’t have a reliable way to get clients, get paid, and grow into your potential. 

If your business plan is to “wing it” - then you don’t have a reliable way to get clients, get paid, and grow into your potential. 

The Market Authority Academy teaches
real estate agents a proven three-system strategy to build a thriving business that can succeed in any market or life stage.

hot take for real estate agents:

Learn how hundreds of real estate agents & team leaders have transformed their business with this step-by-step approach that just makes sense. 

It would be awesome to wake up each day, knowing EXACTLY what to do, who to speak to (and what to SAY)...while your real estate biz grows with ease.

But instead? Every day you wake up and feel...stuck.

You're not asking for the world—just a real, sustainable way to elevate your business without the constant hustle that leaves you drained. 

You're not running a business if you're starting over after every deal closes.

You're stuck at the mercy of the market.

trust me when I say, there is a better way.

Are you ready?

Are you ready?

Kick confusion to the curb and grab a daily plan that actually makes sense. Just picture it: Your business getting a total makeover in just six months.

Have actual clarity for pulling in leads and turning them into happy clients, all while doing what you love most — selling homes and crafting lasting relationships. 

Open your calendar to see it packed with appointments you’re excited about. And oh, look — is that the listing of your dreams popping up in your inbox? Yep, it sure is! 

Hold the master key (ha) to a booming business, minus the endless grind and guesswork. Because let’s be real, you’re too dedicated to let clunky tactics drag you down. 





Imagine being able to...

With a done-for-you blueprint in hand, your business will flourish—without the guesswork and constant hustle.

I joined MAA after transitioning from being an elementary school teacher to real estate without knowing what routine to follow. Since joining, I've been able to implement systems, routines, and templates. I highly recommend this program if you feel lost, need organization, and like everything streamlined.

madison bustamante - Phoenix, AZ

“I feel so much better, and my business is booming!"

What if I told you that the majority of real estate agents are only tapping into a fraction of their potential market? With the right tools and strategies, we can ALL have the freedom and flexibility we got into real estate for.

This is not just about selling more homes; it’s about becoming a pivotal part of your clients' lives, creating lasting relationships, and building a business that endures and adapts through any market condition.

For that to happen, you don't need any strategy - you need the right strategy. 

When I became a real estate agent, I became OBSESSED with figuring out what actually works for a modern real estate business.

Starting with no real estate blueprint, I navigated through uncertainty to create a business I'm proud of, thanks to strategic systems. The Academy offers the exact steps I used and taught to over 530 agents (and counting!) to help them succeed.

This is your guide to transforming your real estate career.

Everything You Need for A Successful Real Estate Business


I've poured everything I've learned, experimented with, and successfully applied in my own business—and in the businesses of thousands of realtors—into a detailed, done-for-you systems-packed program designed to LEVEL UP your real estate biz. 

Most coaching is all talk and no action. The Market Authority Academy is designed to change that, with a
7-Module curriculum that will break down the basics in a way that's easy to understand and implement. You'll get strategies for: 

  • Consistent Marketing & Lead Generation, including who to speak to, what to say, and the exact 12-month marketing plan that will bring you consistent deals and referrals.

  • The Million-Dollar Client Journey, including the systems you need before, during and after the transaction to nail your follow up and provide a "WOW" client experience.

  • Simple Time & Task Management that will streamline your day-to-day, help you manage allllll the different hats, and prepare your business in a way that will make delegating and automating a breeze. 
Gain direct access to expert advice from small group coaching calls led by Stefanie herself, and a supportive community of like-minded realtors, all dedicated to seeing you succeed.

  • Live Q&A sessions, so you can get answers to your most pressing questions in real-time.

  • Hot seat coaching opportunities, offering personalized feedback on your unique challenges.

  • Monthly in-depth workshops on key topics, from negotiation tactics to closing strategies.

Here's What You'll Get

The Blueprint

Personalized  Coaching

part one:

part two

Join an engaged, supportive, and incredibly warm community of real estate pros from all across the US and Canada, all sharing insights, advice, and success stories.

  • An extremely active referral network with opportunities in nearly every market

  • Collaborative problem-solving sessions, making overcoming common challenges a group effort.

  • Access to exclusive resources shared within the community, from checklists to templates, helping you implement what you learn.

A Thriving Community

part Three


You don’t get consistent results if you don’t go in with a plan. 
We'll tailor your approach 
to your ideal client so you create a real estate business that attracts your dream buyers and sellers.


Turn “I don’t know what to do” into "I can't believe I got all that done!"
Together, we’ll prioritize every step so you have absolute clarity on what needs to get done, with support every step along the way.

actionable steps

We don't do anything "just because". You’ll be able to test and measure your efforts with real numbers to guide you through to help you improve your metrics.

metrics that matter

Real Estate Agents who have implemented this program with ease, confidence and clarity


On average, our agents more than 2x their closings within 12 months of finishing the program




You can see real, tangible results (like dream clients finding YOU) within 90 days of implementing the work


Whether you are looking to grow a team, or just manage your solo business with more ease and profitability, this stuff WORKS when you do the work. 

“I've been an agent for 12 years, and there is nothing else that is so comprehensive and tactical."

katie hankins


My favorite thing about MAA is how thorough it is. They give you real and tangible tasks and a roadmap to success. I would recommend it to anybody who wants to grow their business; this is the program for you.

“The changes in my business have been phenomenal compared to the thousands of dollars I've spent elsewhere."

rachelle lopez


I've been through three different real estate coaches, and I've never walked away with so much.

"I closed 2 deals in the first 90 days!"

michelle mcginnis


My favorite aspect of the program is the community and the hands-on, step-by-step guidance. Whenever we need help, Stefanie is there. Joining MAA allowed me to capitalize on the step-by-step processes, providing a clear path for success.

real results

Or, you could conquer the overwhelm of modern real estate marketing and client management once and for all.

Adopt the very step-by-step action plan that hundreds of agents have used to transform their approach: from inconsistent leads and uncertain growth, to a steady stream of clients and predictable success.

Let's elevate your business from being just another option in the market to the go-to authority.

Sure, you could continue trying one-off real estate strategies, piecing together advice from every corner of the internet. You might end up with a few useful tips, but still find your business isn't quite where it needs to be. 

...which means we don't work with just anyone.

To respect your time (and mine) we start with a strategy session application. This is where we dive into your biggest challenges and explore how we can help. If we're a good match, get ready for an exciting journey of transformation, babyyyy!

Spaces are limited, so submitting your application today is key. Let's begin with clarity and purpose.

Book your call below to get started!

i treat your business like my own...


A year from now you will have wished you started today....


(it just takes 60 seconds!)

I'm Stefanie Lugo, your coach!

I'm the OG Systems Gal, or rather, the realtor behind the Market Authority Academy. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

and just who am I?


Real estate agents coached


Residential real estate sales in Arizona


Years full time in real estate (+ counting!)

Top 1%

Real estate production along with husband Bryce

"Keep it simple, keep it significant."

- Stefanie lugo

This is for you if:

You're driven and dedicated, but feel like you're constantly battling to stand out in the crowded real estate market.

YOU'RE NOT LOOKING FOR a longterm solution, just a quick fix.

You crave a mentor who can provide clear, actionable steps—not just motivational speeches.

YOU'RE NOT WILLING TO DO THE WORK, be resourceful, or be curious to new (proven) ways to grow

You're ready to invest in yourself and your business, understanding that growth requires not just time and effort but also the right strategies and support. 

It's probably not for you if...

You are just looking for someone to show you how to use instagram
("and can you post for me, too??" no. the answer is no.)

I don’t think I have time for this??

The beauty of the Market Authority Academy is its flexibility. Designed for busy professionals, you can work through the modules at your own pace and get direct access to Stefanie for support. Plus, the time you invest now will save you countless hours in the future by streamlining and organizing your business.

Others have asked...

How long do I get access to the program materials?

Once you enroll, you'll have lifetime access to the course materials, including any future updates. This means you can revisit the content and continue to learn and grow at no additional cost.

Can I sign up anytime?

Enrollment for the Market Authority Academy is open! But hurry - to keep the intimate group setting cozy, we cap the number of agents we bring on each month.

What kind of support is offered?

Our participants receive unparalleled support through bi-weekly coaching calls, an active and supportive community forum, and direct access to Stefanie for personalized advice and feedback.

I'm not sure about group coaching. Why is it considered a superpower at the Market Authority Academy?

There’s something powerful about navigating challenges together. In our group setting, you’ll find immediate support, encouragement, and sometimes even solutions from peers who understand exactly what you’re going through.

I'm a team leader looking to grow my team/offer more support.

Cool! Stefanie has tons of experience helping team leaders (small and mid-sized) become more efficient, and offers group rates in select situations. Book your application call to learn more.

What if I don't have a large social media following—will I be missing out?

Not at all. The strategies taught in the Academy do not rely on the size of your social media following. We focus on building your brand and authority through proven marketing, networking, and client relationship strategies that work regardless of your online following.

I have more questions—how can I get in touch?

Email us at Hello@StefanieLugo.com and we will be happy to assist!

At this point, it comes down to this: What's a streamlined real estate business worth to you?

You're on the brink of real estate success, yet something's holding you back. Is it the saturated market? The elusive work-life balance? Or perhaps, the lack of a step-by-step guide to elevate your business? You've seen others make it and wonder, "Why not me?"

Sure, you could continue to piece together free advice from the internet, attend another generic workshop, or even throw more money at marketing campaigns with little to show for it. But deep down, you know these piecemeal strategies aren't cutting it. They're like placing band-aids on a leak; they might hold for a moment, but they're not the solution to the underlying problem.

So really, here's why the Market Authority Academy is your best bet:

The Academy isn't another program—it's a comprehensive blueprint for success, tailored specifically for real estate agents like you. It's about investing in a proven system that offers not just knowledge, but a community, ongoing support, and strategies that are both actionable and sustainable. Plus, with Stefanie's direct mentorship, you're getting insight and guidance from someone who's been exactly where you are now and has made it to the other side.

Don't let another year pass wishing you had taken the step to transform your business. This is your moment to stop pining for success and start living it.

Establishing those habits that you know will change everything...

Building a system that works SMARTER...

Attracting your dream clients and get paid consistently...

Building a dream team that will ensure your continued growth and more time to do what you love...

Creating and sustaining processes and systems for added efficiency and profitability...

Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life...

If you want this to be the year that you *finally* commit to:


email us

Still on the Fence?

let's do this

Send the Market Authority Team an email for any questions that have you hung up on booking a call. We're here to help.