stefanie lugo




Curious what your real estate business is lacking?

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Take my free quiz to get matched with my top resources for mastering follow up, optimizing time management, and boosting referrals.

Track your goals, metrics, and daily tasks all in one place.

here for the guides?

The Market Authority Planner

a planner created for
real estate pros

Ready to plan your days, track metrics that matter, and build in accountability that helps you actually *get the work done*?

Imagine ending your day knowing you're not just keeping up; you're setting the pace. That's the power of the Market Authority Planner. It's more than an organizational tool—it's designed to elevate your business and help you emerge as a market authority.

The Market Authority Planner is your first step to not just drafting a to-do list, but actually planning days that move the needle in your business forward. 

Meet your new daily sidekick

Are you ready?

The signature Market Authority Time Management framework built right in, you'll have the tools to plan your 90 day - monthly - and weekly outlook to always stay on track. 

A quarterly, undated planner designed to last 3 months of continual use - and will look amazing by your side each day.

The cover is a soft, sturdy linen material with foil embossing. Inside, you'll love the buttery paper that can handle even heavier ink pens and writes like a dream. 

Plenty of extra note pages, monthly calendar pages, and annual goal pages to help remind you what the needle pushing activities are. 

With this planner, you're not just staying busy; you're staying productive, focused, and aligned with what matters.

fully customizable templates, systems, and workflows

for no-nonsense real estate pros

what's on deck

Introducing a straightforward, results-oriented collection of guides for real estate pros who are serious about getting organized, getting consistent, and seeing tangible results in their follow-up, referrals, and time management. 

Designed with the no-nonsense, results-driven real estate professional in mind, these guides cut through the fluff and provide practical, step-by-step strategies that truly work.

Say farewell to the one-size-fits-all approach and the endless hours lost in attempting to piece together your own systems. Each guide is meticulously crafted to be fully adaptable, fitting seamlessly into any business model, with clear, actionable content that's ready to implement.

With these resources, you're not just buying a guide; you're investing in a proven system to elevate your real estate business's efficiency and effectiveness.

“If you haven't already gotten the Essential Systems Bundle, RUN and get it!"

heidi littleton

I have been slowly working through them and WOW! 🤯 I have been able to setup so many automations and follow ups quickly. Not only that, I have a clear idea now of my workflows (working on creating them in Canva). 
The "email subject line" doc alone is worth it's weight in gold. I will also be using them for hooks for my reels and carousel posts!

“The changes in my business have been phenomenal compared to the thousands of dollars I've spent elsewhere."

rachelle lopez


I've been through three different real estate coaches, and I've never walked away with so much.

"I closed 2 deals in the first 90 days!"

michelle mcginnis


My favorite aspect of the program is the community and the hands-on, step-by-step guidance. Whenever we need help, Stefanie is there. Joining MAA allowed me to capitalize on the step-by-step processes, providing a clear path for success.

real results

meet your coach

Stefanie Lugo

I'm the OG Systems Gal, or rather, the realtor behind the Market Authority Academy. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.